June 20, 2022 | Updated on August 9th, 2022 at 3:03 am in Digital Marketing, SEO, Web Design

How to Increase Sales 3x Through Appealing Web Design?

When running an online business with a website, there are different ways you can bring in sales through different ways. Be it through social media marketing or SEO. The other way, which every online business knows, is through web design. Yes! Your web design can bring in more sales for your business. This is why it is always said to have a great web design that speaks volumes about your business sales. If your website isn’t that great in design, you risk making a bad first impression on your audience. According to research, over 94 percent of a first impression comes from web design. 

Not only does the design of your website make the first impression, but it can push your web business to a whole new level that can bring in profit in the long term. As per some studies, product evaluation takes roughly 90 seconds. Websites are given a fraction of that time: less than eight seconds. Approximately 94 percent of those first impressions are design-related. Furthermore, around 75% of people will rate your brand’s legitimacy based on the appearance of your website. 

The majority of first-time visitors to your website are not ready to buy. They’re looking at alternatives and comparing you to others. Imagine your website takes minutes to load; the visitor will switch to another website.

How to increase sales on website

How can web design increase your sales?

Consumers who visit your website judge your credibility based on the design. As a result, if your existing design is obsolete, users will perceive you as untrustworthy and avoid your site. As a result, you lose sales for your company.

When you redesign your website’s design, you increase its trustworthiness. Visitors will feel more at ease browsing or shopping on your website if it is clean and modern. As a result, customers are more likely to buy from your company. In other words, a clean and easy-to-load website can engage users for a long time.

How to Increase Sales with Web Design?

If you have an e-commerce business or any business running a website that has the potential to bring in more sales, then the below-mentioned points will surely work. We present you with points that can help you work on your web design to bring in more sales.

Optimizing your website’s load speed

Your online business company is only as strong as its website. Visitors will leave before you’ve got a chance to make your pitch if they are faced with poor design and excruciatingly slow load rates. According to Stanford research, 75% of internet users think of a company’s legitimacy solely on the appearance of its website.

Hosting data-intensive graphics and photographs on your eCommerce website takes far longer to load than a slick, neatly designed website with minimum visuals. Color, white space and text may all be used creatively and intentionally. Make sure to keep the size of the photo file as minimum as possible without damaging the quality of the same.

Integrating Responsive Design

When you grasp the significance of web design for sales, you may appreciate the value of having a working site that appeals to your target demographic. Integrating responsive design is the first step toward improving revenue. Responsive web design guarantees that your site adapts to the device being used. Today, more and more people are using smartphones to check websites and look for information. So, if you are running an e-commerce company, designing a responsive website can bring in more traffic and sales.

Responsive design guarantees that your website adapts to fit the smaller screen if someone visits it on a mobile device. No matter what device users use, it will give a great browsing experience. 

Using Right Color

Color is the main ingredient of a great web design. You need to work on the color of the web design that not only looks great but also ensures it attracts users towards it. Some users may have color deficiency issues, so you must use universally accepted colors.  It is great to use red and green for those with color blindness who struggle the most.

Using high-quality visuals

One of the most effective ways to increase sales through web design is using high-quality visuals. Visuals are essential for keeping your readers on your page. On many websites, you will come across too many blocks of text on each page, leaving nothing to break, which can be a danger in terms of taking away traffic.

Text walls can be overbearing, causing users to leave your website. Furthermore, if your graphics, such as product photographs, are not of high quality, your viewers may miss out. It will also give them a negative image of your website and may cause visitors to consider it untrustworthy. Use the right photos, videos, and graphics to make your web design look great. 

Avoid cluttered navigation.

Having cluttered navigation, like an overly busy website design, might cause sales rates to plummet. While we understand that you want the customer to be able to access all of the information on your company’s website, too much information might become overwhelming to a user and drive them to leave your site. The navigation further becomes difficult when the site page has too many ads with videos. We advocate keeping your navigation high and allowing customers to delve deeper into your company and products by interlinking pages. Keeping the navigation process simple and easy can help you bring the best out of the site.

Using White Space

Use white space if you want to enhance sales through web design. Many businesses make the mistake of trying to cram content or pictures into every available space on their website. However, overburdening your site might make it more distracting and stressful for your audience. White space is essential for good web design. It allows you to maintain your site tidy while keeping your audience focused on important content. When using white space, you can maintain your audience’s attention on the important material and encourage them to stay on your site longer. Increased engagement time leads to increased sales for your company.

Include Enough Infographic

Is your company known for disseminating a lot of statistical data? If you are running a business about management, the economy, or trading, you must blend the design with enough infographics. While this content may be interesting and relevant to you, it may not be easy to understand for website visitors. Instead, your company should use infographics to provide this statistical data in a way that the general public can understand. Furthermore, users are more inclined to read your complete infographic than a full page of material.

How to Increase Sales with Web Design

What Makes Good Web Design Important?

It helps in increasing first impressions.

When your target audience enters your website, it forms their initial impression of your company. They will make an instant decision about your company. As a web owner, you want to create a positive impression within a few seconds. If your website appears unpleasant or outdated, your viewers will form an immediate bad opinion and return to other pages. Your website will turn them off if they do not find it appealing. You’ll lose leads since they’ll leave your page for one of your competitors.

Helps in blending with SEO.

When SEO and a good web design meet, there is a high chance that sales will increase. If your on-page SEO fundamentals are lacking, you will face issues in getting traffic and increasing sales.

If you’re unfamiliar with how web design works, it can be not easy to understand, but to put it simply, your code must be SEO-friendly. Besides the presentation of content on your website, certain web design features might directly impact SEO. The best method to ensure correct web design practices is to work with a web design firm that incorporates SEO services into its package.

Helps to build trust with the audience.

Trust is something you need to earn, and audiences lose their trust when they don’t find your website worthwhile. Since you don’t have an updated web design, they may perceive your site as seedy or nefarious.

Consider an individual who wants to place a large order with the eCommerce website. They’re paying a lot of money; therefore, if your site doesn’t have a friendly design, they’ll go with another site to fulfill their purchase. Once customers build trust in your site, they will return for more purchases.

Conclusion

Don’t miss the design part when developing an appealing and customer-friendly website. Connect with a professional web design company with all the latest tools and innovative ideas to help design the best website to bring more sales.  To ensure that your website brings in more sales, it is vital to have all the ingredients, especially a good web design. Work with your web designer and graphic designer to determine the best method to implement these tactics for your company. The ultimate aim is to keep your visitors engaged.

How to Increase Sales 3x through Appealing Web Design