High-traffic generating sites are established on the foundation of technical SEO. Our specialists will analyze your business to determine what is pulling you down and will then assist you in overcoming those issues.
Technical SEO has the potential to be intimidating, but it doesn’t always have to be.
Maybe you’ve observed that the number of people visiting your website has been down. Is your website taking a lot of time to load than expected? What happens if you have been subjected to a manual penalty? When your website isn’t living up to its full capacity, you can’t figure out why it can be an extremely frustrating experience.
Fortunately, our Technical SEO services are here to assist you in gaining a better understanding of the problems that exist with your website and the solutions that can be applied to address those problems.
Using our Technical SEO Audits, we can assist you in reversing the terrible organic traffic losses you have been experiencing. In addition to this, we will walk you through the implementation process to ensure that you have met all of your organic marketing goals before we consider the project completed. It is very important for our team to ensure that you can achieve the desired results for your website. Some of the key technical SEO considerations that we have added to our audits are:
1. Page Speed: The time it takes for a webpage to load is referred to as the “Page Speed.” Since July 2018, page speed was declared as an important ranking element for your website. It can be measured in a variety of ways. The best strategy is to focus on improving your page loading time for all metrics that you come across.
2. Site Structure: The structure of your website is critical for search engine bots to identify and rank your content. Your sales will rise due to simplifying the buyer’s journey on your website.
3. Core Web Vital: To gauge how quickly a user can load a webpage, we employ three metrics of the Core Web Vitals. The loading speed of content, browser response time, and instability are all factors that are measured by these metrics.
To learn more about how we can assist you, get in touch with our team of technical SEO experts right away.
Thanks to our technical SEO audits, your website will be subjected to the most stringent SEO standards. Our technical SEO professionals will go through your website with a fine-toothed comb to determine the factors causing people to leave. Then they will assist you in making the necessary corrections. As a result, you won’t suffer any Google penalties and will be in the best possible position to benefit from any future improvements to the Google algorithm.
Core Web Vitals are a subset of Web Vitals that pertain to all web sites, must be assessed by site operators, and will be displayed across all Google products. Each of the Core Web Vitals measures a separate aspect of the customer experience and represents a user-centric outcome. The core web vitals optimization provided by us is the key to outstanding UX. We correct all metrics on Google PageSpeed Insights and fix 90% of your site’s problematic URLs.
Large pictures harm the speed and usability of your website and deter potential customers. You may cut down on the time it takes for your site to load and attract more clients using technical SEO for eCommerce. Optimize your alt tags, lower the file size of the images, use image sitemaps, and take full advantage of plugins for image optimization. Make sure to take up these services of ours in order to make your website aethetical and optimized.
Search Console has determined a new Index Coverage-related issue which is affecting a lot of websites these days. This indicates that Google search results may suffer as a result of Index Coverage being reduced. Please address this problem as soon as possible. XML sitemaps, probable 404 URLs, and other indexation issues are highlighted by this notification. Our team is here to assist you in resolving any coverage issue that may be affecting your website at any time.
When it comes to obtaining success in increasing the organic search of your website, the information architecture of a website, also known as its taxonomy, is of great importance. A well-structured website helps optimize not just for search engines but also for the experience of individual users who visit your site. At Digi Lumos, the experts here can certainly provide your team with the much required assistance in optimizing your website’s information architecture.
You may certainly lose the organic search visibility if you are not at all prepared ahead or do not hire the correct professionals to handle your website migration. There are various forms of website migrations that can occur. Ensure that your migration or modifications are diligently scoped so that you can keep a track and mitigate risks. We’ve done hundreds and hundreds of SEO migrations with a wide range of scope, scale, and difficulty.
Our technical audits combine our in-depth knowledge with cutting-edge software to understand how Google crawls your website. After that, we will be able to devise an efficient strategy for the technical search engine optimization of your website, during which we will evaluate the functionality and efficacy of your site. This establishes a strong basis for the work that we will be doing together. Enhancing a website’s visibility in search engines and boosting traffic volume depends on good technical search engine optimization.
With the help of this stable foundation, we can create an ever-expanding network of website technical SEO, which enables us to investigate prospects, optimize and revise site structure, avoid keyword obsolescence, and increase site speed. At Digi Lumos, we have a strong commitment to ethically performing our tasks. This idea served as the foundation for the establishment of our company, and it is reflected in the technical SEO we provide. To protect your website’s technical side from changes in Google or search policy, we vow to do things correctly and never take ill-advised alternatives.
Our work as a technical SEO agency does not consist of only checking off items on a so-called “technical SEO checklist.” We know that technical search engine optimization is essential for any successful SEO strategy. As a result, we develop custom technical SEO strategies with a heavy focus on the many technical components of a website.
With our technical team’s abilities, we focus on on-site development and technologies crucial to SEO and enhancing search performance. They help us optimize website elements and boost load speed, resulting in higher search ranks. Digi Lumos is your technological partner that relieves you of the stress associated with search engine optimization (SEO). We always monitor the industry’s most important developments and obstacles to provide the best technical SEO services possible.
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Technical search engine optimization improves a website’s architecture to improve the efficiency of search engine spiders to crawl and index the pages on a site.
In search engine results pages (SERPs), technical SEO is a process that involves assessing and optimizing the technical aspects of a website so that the website has a better chance of ranking higher. A high level of technical SEO expertise is required to improve your website’s performance for search engines in general.
Optimizing a website’s page load speed, making it easier for search engines to scan the website, and giving search engine algorithms with plenty of information on your website to effectively index it are the primary components of a strong technical SEO strategy for a website. On-page SEO includes both technical SEO and SEO in general. As a result, the primary emphasis is placed on enhancing numerous aspects of your website that, collectively, have the potential to present a more favorable impression to search engines.
Maintaining your website in a technically optimized way for search engines and users is a vital task. Users’ requirements, priorities, abilities, and constraints are all key components of a successful user experience. Additionally, it takes into account the project’s management team’s business objectives and priorities. With the best practices, you may make your product and any associated services more enjoyable for customers to use.
The goal of search engines is to present users with the most relevant and useful information in response to the queries they enter. This is because Google’s bots will crawl through all of your website’s pages and analyze them based on various criteria. In this process, some of the technical requirements that come into play include website loading speed, comprehension of the content, structured data, and many other things. This makes it easier for search engines to gain an accurate picture of what your webpage is about.
Similarly, search engine optimization (SEO) that is technological also significantly impacts user experience. Quick websites have trustworthy navigation, are user-friendly, and are more likely to keep visitors interested. The user experience of your website can be vastly improved if it is built on a solid, technically sound base.
If the technical SEO of your site is not up to mark, it doesn’t matter how high-quality your site is or how good the information it contains; it will still not rank. Why? The algorithms that power search engines need to be able to track down your pages so that they can traverse them, and they need to comprehend what’s on those pages so that they can index them appropriately for relevant search queries.
To put it another way, technical SEO explains the purpose of each of your pages to search engines. It only scratches the surface of the problem. Technical SEO is comprised of a wide variety of components, such as sitemap, page speed, robots, schema, core web vitals, redirections, and crawl errors.
It does not imply that you need to polish your website’s technical SEO to get a high ranking. However, having it optimized makes the job of search engines easier, which ultimately results in a higher rating for you on search engine results pages (SERPs).
As a component of your technical SEO analysis, you will carry out an SEO audit. An SEO inspection should be carried out by first making a comprehensive diagnosis of the technical issues that exist on the website. This is done with the assistance of several different tools such as, Google Search Console, KWFinder, SEMrush, Screamingfrog, Ahrefs, etc. The time required for a technical SEO audit is heavily influenced by factors such as the size and sophistication of your website and the number of potential problems that it may include.
Site crawlers and search engines rely on the robots.txt file to determine which pages on a website are appropriate for indexing and which pages should be avoided. The more pages you have, the longer it takes Google’s crawler to get through them, harming your SEO. Disabling unimportant or similar pages is a fantastic method to increase your SEO.
We already know that HTTPS was officially recognized as a ranking criterion by Google in 2014; therefore, it should be included in any SEO strategy to enhance traffic. However, if you don’t handle it correctly, switching from HTTP to HTTPS will significantly impact your website’s security. Changing protocols is equivalent to switching domain names; Google will treat the website entirely new. It is also recommended that you obtain the assistance of a technical SEO professional if you intend to move protocols.
There are a few reasons why search engines might not index your website:
When trying to access a page on your website and you receive a 404 error code, this may cause problems with the search engine optimization of your website. Error warnings will persuade a search engine that the page in issue does not exist, prohibiting the page from being indexed correctly. You will be surprised to know that by redirecting a 404 error page to something that is relevant you could get help in the SEO for the respective page. In addition, by adding some catchy and attractive CTAs to the 404 page you can redirect the users to your homepage or any other valuable resource.
Search engines like Google, Yahoo, and Bing utilize complex algorithms to determine the quality of a web page. There’d be no way to tell which of these sites are worth the visitor’s time and which one of these are spams without the help of search engine crawlers. An enormous amount of data is collected by search engines so they can quickly tell if a URL is spam or useful information.
The following is a list of the most well-known updates to Google’s algorithm that have occurred in the past decade and have had a significant impact on how it functions:
Penguin
Penguin’s goal is to penalize websites whose backlinks look fraudulent. Link farms and PBNs are no longer an option for low-effort link creation, all thanks to this update.
BERT
This search engine algorithm method focuses on better comprehending the context of a search query which has been created. The BERT natural language processing model serves as the foundation for this system.
Fred
Fred is an unverified upgrade that seems to target on low-quality and ad-centered material that violates Google’s Search Quality Guidelines.
RankBrain
The algorithm RankBrain is a part of Google’s Hummingbird search engine algorithm. This machine learning algorithm helps Google understand the meaning of enquiries and provide the most relevant search results in response to such queries.
Core Updates
Core updates have been a part of Google’s terminology since at least 2017. When Google first announced the changes, there was a lot less information available about what they were and how they were going to improve search. SEOs follow post-update ranking movements and try to determine what happened.
Each of your website’s pages should be able to load its content in fewer than two seconds at most. Users are more likely to navigate away from a page that loads more slowly than this; thus this is the absolute limit that can be allowed.
Schema markup is a set of code added to the HTML to make up your website to assist search results in comprehending the content of your website and displaying it appropriately. It is sometimes referred to as “schema structured data markup.
Digi Lumos is one of the leading digital marketing agency, offers services that adds value to your brand. We work on enhancing your product visibility using tools and innovative marketing solutions that can convert leads and gives better ROI.
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