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SEO V/s PPC: What Would Be Best For Your Business In 2023?
SEO and PPC have dominated the digital marketing world. Nowadays, every business website uses both or either of these in its marketing strategy to gain high-value clientele. But many businesses don’t want to step on both boats; they want to cut costs by investing wholly in either. The problem is – they don’t know what […]
What is Image Optimization in SEO? Learn its Importance
Every website needs to present its content with appealing visuals to attract visitors. For a website to rank high in search engines, every aspect matters, including images. Content marketers and SEO experts prefer uploading top-quality pictures on your website. Further, it helps in quick site load speed and an increase in web traffic. In the […]
9 Ways to Find your Target Audience with Marketing Campaigns
So, you have a product and a website fully ready. You are about to start your marketing campaign on different social media platforms. But have you listed your target audience, made keyword research, and curated landing pages while initializing your marketing campaign? For online and offline marketing, considering the target audience is the first stage […]
How Breadcrumbs Play a Crucial Role in Web Design
Have you ever lost in a maze game at a theme park or Halloween party and failed to find the right way to the exit? Most of the time, it frustrates you but still, you retrace your steps to reach the destination. Likewise, breadcrumb navigation works here as your angel guide to help you find […]
What Is a Landing Page On a Website?
A landing page is the most important part of any website, irrespective of the theme or domain. It is the gateway to the inner pages of your site, making the visitors stay on the site for a long. If the landing page is not convenient, then sorry, you will lose your target audience. You’ll probably […]
SEO Vs PPC- Choosing the Best for Online Advertising
There are tons of untapped online marketing potential tools to expand your business. From content marketing to social media marketing, you have options to select from a wide range of digital marketing services to bring success to your business. Every day, Google handles approx. 3.5 billion searches. Imagine the number of companies facing the competition […]
15 Reasons why you should opt for WordPress as your CMS
According to the statistics shared by W3Techs, the usage of WordPress Content Management Systems has increased from 13% in 2011 to 43% in 2022. Moreover, it is the most used content management system (CMS) than Shopify, Wix, and others. If you’re wondering why every online business owner uses WordPress CMS, there is certainly a solid […]
Why Local SEO is Important for Small Business
Imagine you have the best quality product in your locality, spending a reasonable amount of time and money on promoting the same. Your neighboring competitors are selling similar products, but not parallel to your quality, but still, they are getting good sales. Regarding your sales, the revenue is not parallel to them. Why? The only […]
How Can Digital Marketing Transform Your Business?
Have trouble keeping up with rapidly changing consumer behavior? Digital marketing services are a tool that bridges the gap between what consumers want and what they receive. The marketing operations of a company are crucial to its success. To keep pace with evolving consumer behavior and the marketing landscape, one needs to put marketing operations, […]
How to Increase Sales 3x Through Appealing Web Design?
When running an online business with a website, there are different ways you can bring in sales through different ways. Be it through social media marketing or SEO. The other way, which every online business knows, is through web design. Yes! Your web design can bring in more sales for your business. This is why […]